iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More - MacRumors
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iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More

The iPhone 18 Pro and ‌iPhone 18 Pro‌ Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo.

iphone 17 pro black feature
Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and apparently entered production earlier this year.

Unlike the fixed f/1.78 aperture found on every iPhone Pro from the 14 Pro through to the 17 Pro, a variable aperture will physically adjust the size of the lens opening to control how much light reaches the sensor, offering better exposure control and greater flexibility over depth of field.

Kuo said that the component has an average selling price roughly 50% higher than the seven-element plastic lens Apple currently uses in the iPhone 17 Pro's main camera. Sunny Optical set to supply Apple between 40 and 50% of orders

Sunny Optical has also become a new compact camera module (CCM) supplier for Apple, initially producing the camera for the MacBook Neo. ‌MacBook Neo‌ shipments have come in significantly better than expected, with Kuo doubling his 2026 forecast from 5 million to 10 million units, a notable upward revision as the entry-level Mac has materially exceeded early expectations.

Looking further ahead, the 2028 iPhone's ultra wide camera module is expected to move away from flip-chip packaging in favor of an improved COB (chip-on-board) design, with Sunny Optical well positioned to become a supplier at that point. A COB ultra-wide module could be thinner or smaller, leaving more room for other components, or simply deliver better image quality from the same physical footprint.

Beyond Apple, Kuo says Sunny Optical has secured component orders for two OpenAI devices, including a smartphone and a pocket or mobile device.

The ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max are expected to launch in the fall alongside the first foldable iPhone.

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Top Rated Comments

wanha Avatar
13 weeks ago
quoting a percentage increase without naming what the component actually costs is seriously lazy journalism, but that's why we love this site 😂

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edit: did some research and according to this ('https://tech.supercarblondie.com/iphone-17-pro-max-apple-iphone-cost/') article, the 17 Pro Max camera module costs $80, which means that the new module would cost - assuming the rumors are true, and they often aren't - $120. That $40 increase actually increases the iPhone Pro Max's BOM (bill of materials) by about 10%, which is... a lot.

For comparison's sake, RAM (which we keep reading is getting more expensive by the day) for the 17 Pro Max is estimated to cost just $21.80
Score: 24 Votes (Like | Disagree)
IIGS User Avatar
13 weeks ago
A better camera experience is a big deal to a lot of people. I for one like to be able to take the best pictures I can with my phone. Most people don't move beyond being amateur level photographers. I have a passing interest in it but it never took hold. Like most people, I like to take snapshots on vacation and of nice things I see. My phone is choked full of vacation pictures, baby pictures, and more than anything else. Cat pictures. So many cat pictures.

Anyway, to be blunt. Camera improvements drive upgrades. More than processor improvements, more than RAM, more than wacky colors or brighter screens.

You can pick up a new iPhone in the Apple store, take some pictures with it, or have the salesperson take some pictures and show you on the spot how much better it is. Tech sites like Tom's Guide and C NET run side by side camera comparisons of smart phones constantly.

For people who aren't tech savvy, it's a quick comparison or deal maker/breaker. You don't have to know anything about 2 nanometers or gigs of ram or nits to see something takes a better picture.

And the secret to life is better cat pictures, as we all know.
Score: 10 Votes (Like | Disagree)
13 weeks ago

And for that matter, they need basic user flash control. Right now, you only have the option of automatic or no flash. There's no option to force the flash.
You can, in fact, set it manually. Long press the Flash symbol and you’ll see three options: ‘Auto’, ‘On’ and ‘Off’ (plus similar options when taking Night shots and Live ones, too).



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Score: 7 Votes (Like | Disagree)
13 weeks ago
Maybe it’s time for Apple to focus on making better use of its hardware instead of relying on software gimmicks without fully utilising the capabilities of its components.
Score: 7 Votes (Like | Disagree)
winxmac Avatar
13 weeks ago

Apple improves the hardware only to completely negate it with computational photography. The Apple Camera app needs to have an option for natural processing [or no processing] just like other camera apps in the App Store.
Apple can improve the hardware all they want, but unless they provide an option for minimal to no photo/video processing, the end result will still look like taken from a smartphone and not in the levels of dedicated cameras that professional photographers look for.
Score: 6 Votes (Like | Disagree)
13 weeks ago
A very long article, only missing some very specific information. Are we talking about 1$ vs. 2$, or 10$ vs. 20$ here? What does that increase in price actually mean?
Score: 5 Votes (Like | Disagree)